The KBBA are an ideal opportunity to highlight diverse organisations, industries and sectors who work hard away from the usual spotlight. We want categories which are in tune with the ambitions of Kingston Borough partners and businesses.
In order to evolve and mirror the dynamics of the local business community, the 2025 programme introduces six new categories. Explore them all in the following section!
Excellence in Customer Experience Award
This award highlights organisations, teams or individuals, who strive to enhance the customer experience they provide in an innovative and sustainable ways.
Criteria
• Demonstrate how you ensure a high standard of customer experience across your business.
• Demonstrate the methods/strategies you have introduced to enhance the customer experience or improve operations.
• Describe an example where your approach significantly improved customer experience.
• Demonstrate why your work is deserving of the Excellence in Customer Experience Award.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Independent ‘Love Local’ Retailer Award
This award recognises independent businesses that have gone out of their way to provide an entrepreneurial commitment and spirit to local customer satisfaction.
Criteria
• Demonstrate the ideas you have used to grow your business in a competitive marketplace.
• Demonstrate your biggest challenge as an independent retailer, and how you have overcome it.
• Demonstrate how you foster loyalty among your customers.
• Demonstrate what differentiates you from your competitors.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Excellence in Professional Services Award
This award showcases the very best work in professional services (such as legal, consulting, advertising, finance, HR or banking) that truly benefit customers or clients.
Criteria
• Describe the benefits and values that you provide to your customers.
• Demonstrate the strategies you have implemented to enhance professional services in your business.
• Demonstrate what differentiates you from your competitors.
• Demonstrate how you measure the success of your professional services.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Best Start-Up of the Year Award
This award celebrates the achievements of the best, brightest and most innovative new businesses (up to 18 months old) in Kingston.
Criteria
• Demonstrate what inspired you to start this business, and how you identified the market need.
• Demonstrate the key strategies that have contributed to your company’s early growth.
• Demonstrate the challenges you have faced while developing your business, and how you overcame them.
• Demonstrate why your work is deserving of the Best Start Up of the Year Award.
• Describe your most important business decision so far, and what made you take it.
Best Charity of the Year Award
This award recognises exceptional charities/not-for-profit/voluntary groups that deliver community benefits within the borough.
Criteria
• Demonstrate how your charity engages with the communities it serves.
• Demonstrate a specific project/initiative that has had a positive impact on the community.
• Demonstrate how you measure the success of your work in achieving its goals.
• Demonstrate how you differentiate yourself in the market.
• Provide evidence of satisfaction (such as a case study or testimonials).
Best Freelancer / Sole Trader / Micro Business of the Year Award
This award acknowledges freelancers, micro or small 1 – 2 people teams, operating on a smaller scale but demonstrating quality customer service, growth, and adaptability.
Criteria
• Demonstrate a project where your work surpassed or improved a client’s brief.
• Demonstrate the steps you have taken to improve your skills and expertise.
• Demonstrate the methods / strategies you have used to build your brand and attract clients.
• Demonstrate how you differentiate yourself in the market.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Excellence in Hospitality Award
This award recognises hospitality professionals / services that deliver customer or client satisfaction. This is open to hotels, restaurants, pubs, cafés, caterers and venues.
Criteria
• Demonstrate how you ensure a high standard of customer service across your business.
• Demonstrate the methods / strategies you have introduced to enhance the customer experience or improve operations.
• Demonstrate the processes you have in place to gather feedback from customers and act on it.
• Demonstrate what differentiates you from your competitors.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Best Brand of the Year Award
This award showcases a business brand’s impact, customer engagement and overall market success in building a strong, reputable presence.
Criteria
• Demonstrate your brand’s mission, and how has it been reflected in your actions this year?
• Demonstrate the strategies you have implemented to increase your brand visibility.
• Demonstrate a campaign that conveyed your brand’s story with your customers.
• Demonstrate the steps you take to continuously improve your brand or services.
• Demonstrate why your brand is deserving of the Brand of the Year Award.
Best Cultural Enterprise Award
This award celebrates organisations, teams or individuals, who provide consumers with
local access to visual arts, cultural heritage, theatre, film, music, radio, festivals or events.
Criteria
• Demonstrate the mission of your cultural enterprise.
• Demonstrate how your enterprise contributes to the local or national cultural economy.
• Demonstrate a specific project/initiative that has had a positive impact.
• Demonstrate why your work is deserving of the Best Cultural Enterprise of the Year Award.
• Provide evidence of satisfaction (such as a case study or testimonials).
Best Place to Work Award
This award highlights companies or teams that provide consistently high levels of employee engagement, satisfaction and welfare at work.
Criteria
• Demonstrate initiatives you have implemented to foster a positive and motivated workforce.
• Demonstrate how you gather employee feedback and how this is acted upon.
• Demonstrate the opportunities you provide for employee learning, development, and career growth.
• Demonstrate how your business recognises and rewards employee achievements.
• Demonstrate why your company is a great place to work.
Best in Marketing and Digital Services Award
This award highlights the talent and impact of the best local marketing, content, digital, SEO and web developer individuals or teams.
Criteria
• Describe a project that has resulted in increased loyalty, satisfaction or engagement.
• Describe the key challenges that you learnt from.
• Demonstrate strategies you have employed to ensure your marketing and digital services remain innovative.
• Demonstrate why your work is deserving of the Best in Marketing and Digital Services Award.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Best in Supporting Young People Award
This award acknowledges organisations or individuals helping to support young people to find their purpose and confidence throughout their life progression.
Criteria
• Demonstrate the core mission of your work in relation to supporting young people.
• Demonstrate the key programmes or initiatives you have implemented to support young people.
• Demonstrate how these programmes address the specific needs of young people.
• Demonstrate how you measure the success of this work.
• Demonstrate an example of a young person who has benefited from your initiatives.
Growing Reputation Award
This award acknowledges locally-based, independent businesses that provide quality services and solutions to customers beyond the borough, building a reputation nationally or internationally.
Criteria
• Demonstrate the strategies you have used to grow your business beyond the local marketplace.
• Demonstrate how your reputation has evolved over time, and what were the key turning points.
• Demonstrate the values and benefits that you provide to your customers.
• Demonstrate how you measure the success of your work.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Sustainability Impact Award
This award recognises organisations, individuals or suppliers who embrace sustainability in their business or to the benefit of their clients.
Criteria
• Demonstrate what inspired your focus on sustainability.
• Demonstrate how you integrate sustainability into your decision-making processes and daily operations.
• Demonstrate how you incorporate social responsibility into your sustainability practices.
• Demonstrate how you measure the impact of your work on the environment or community.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Technology Impact Award
This award highlights the achievements of companies / individuals who have made positive business impacts utilising the latest technology, such as AI, automation, XR or other digital programmes.
Criteria
• Demonstrate the features of the technology/programmes that you have utilised.
• Demonstrate how you identified the market need for this technology/programmes.
• Demonstrate key technical challenges that you have learnt from.
• Demonstrate how your use of technology/programme benefited your clients/customers.
• Provide evidence of customer satisfaction (such as a case study or testimonials).
Best in Fitness and Wellbeing Award
This award showcases independent businesses / organisations / individuals who are committed to improving the fitness and wellbeing of people (of all ages).
Criteria
• Describe a programme / initiative that has had an impact on a group or individuals.
• Demonstrate how you offer any special programmes or initiatives for young/vulnerable/older groups or individuals.
• Demonstrate how you keep groups/individuals motivated in their fitness and wellbeing goals.
• Demonstrate why your work is deserving of the Best in Fitness and Wellbeing Award.
• Provide evidence of client satisfaction (such as a case study or testimonials).
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